Dilmah is an international tea brand with a limited presence in Singapore and Malaysia beyond supermarket shelves and food service. The challenge for us was to uplift the brand’s Instagram and Facebook channels with locally relevant content for both markets, targeted at the 25-45 demographic.

We designed a content calendar that eschewed the usual tea pot and cup images for posts that shared not only the brand’s products but also its values and charitable work. We also worked with influencers and content creators from both countries for events and seasonal promotions.

The results: In less than 2 years, the number of followers tripled for each market on Instagram and the engagement rate more than doubled.