For this collection of rare teas curated to represent the best of tea cultures all over the world, we created a brand that reflects the exclusivity of the collection. Lush botanical drawings are set against a matte black surface because many of the teas are picked in the early hours of dawn. Each label hints at unique characteristics and the tasting notes of each tea. For instance, the delicate Gyokuro Komakage from Japan is redolent with oceanic undertones and umami seaweed; whereas the Midnight Jasmine is scented seven times with night-blooming jasmine flowers.