Manic named and created the identity system for-a-soon-to-be launched chocolate brand. The client wanted a brand that says “luxury” but in an conventional way, so we created a brand that celebrates little everyday luxuries.

The wordmark was modified from an existing script to look fresh, youthful and disarming. The logo, a hot-air balloon, adds a touch of whimsy. It is also a symbol of freedom; being carefree, autonomous, able to act on a whim — the ultimate luxury for most.