An artisanal gelato brand based in Guangzhou, China, with an emphasis on quality ingredients and traditional methods.

Our project for them included naming, branding, store design, stationery and packaging. The name “Shovel & Bell” came from the idea of traditional gelato shovels, and childhood feeling when you hear the ice cream bell. We introduced a colour palette of 10, gelato-inspired colours, along with gelato drips and splatters as part of the visual elements. While we wanted our brand to reflect quality and luxury, we also wanted to bring out the child-like side of people — the joy of licking a cold scoop on a hot summer day.