28 Hong Kong Street
-
Client28 Hong Kong Street
-
Year2013
-
RoleBrand
Singapore's first internationally renowned cocktail bar blazed a trail when its doors opened in 2013. Over a decade later, we're pleased that the look and tone of the brand still feels incredibly relevant. We designed the bar's look and feel, with the latter being the key word. From a minimalist entrance marked only by a single bulb over the number 28, to a menu channeled through a 1950s Hollywood persona, we launched the brand to immediate public attention and eventual acclaim.