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The Story

Chocolate Origin is a small home-grown brand with big ambitions. They want to spread chocalatey joy not just in Singapore, but also across the region. To facilitate this next phase of their growth, Manic was tasked to create a new visual identity and suite of packaging that focused on creating a new retail experience for their customers. Packaging for all retail items were also given a new look with the minimalist brand mark representing affordable luxury.

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The Brand

We paid special attention to enhancing the brand's gifting options with the choice of materials complemented by materials and finishes that hint at the simple luxury of enjoying chocolate.