Logo
Menu Close

About

The World Chess Championship 2024 match was held in Singapore over two weeks in November and December. Thousands watched the match live while millions more from around the world followed online. Working with various stakeholders like the Singapore Chess Federation, International Chess Federation, title sponsor Google, SportSG and the Singapore Tourism Board, we created the brand identity and design for the entire event, including the playing hall and fan zone areas, merchandise and marketing. The event was named Best Sporting Event of the Year at the 2025 Singapore Sports Awards.

Chess Brilliantly!

The brand identity was designed around the exclaimation mark, which in chess annotation indicates a good move, especially one that is surprising or requires particular skill. The double exclaimation marks in the logo – one inverted - also represents the two players squaring off for the crown.

image