World Chess
Championship
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ClientSingapore Chess Federation
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Year2024
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RoleBrand & Design
About
The World Chess Championship 2024 match was held in Singapore over two weeks in late 2024. Thousands watched the match live while millions more from around the world followed online. Working with various stakeholders like the Singapore Chess Federation, International Chess Federation, SportSG and the Singapore Tourism Board, we created the brand identity and design for the entire event.
Chess Brilliantly!
The brand identity was designed around the exclaimation mark, which in chess annotation indicates a good move, especially one that is surprising or requires particular skill. The double exclaimation marks in the logo – one inverted - also represents the two players squaring off for the crown.
